Embedded Files
Chart your path for sustainable success in the retail channel. Expertly align your brand positioning with customer needs and retailer strategy.
Getting Ready for Retail
Getting Ready for Retail
Brand Strategy
Brand Strategy
Company Purpose and Vision
Brand Positioning
Customer Review
Packaging
Category Management
Category Management
Channel Strategy
Product Attributes
Competition Overview
Cost and Pricing
Category Review Process
Category Review Process
Merchant Strategy
Go To Market Plan
Partnerships
Pitch Deck
Build Successful Retail Strategy
Build Successful Retail Strategy
Why would a customer buy a product?
Why would a customer buy a product?
I help brands build a clear voice that says why you exist and how you benefit the customer.
Why would a customer pick your product over other choices?
Why would a customer pick your product over other choices?
I show brands how to differentiate and win attention in the marketplace.
Why would a retailer bring your product to their customers?
Why would a retailer bring your product to their customers?
I help brands engage with category buyers and make a winning case for shelf space.
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